Purity Herbs - a business born out of passion
Purity Herbs was established in Akureyri in 1994. The founders are Andre Raes and Asta Syrusdottir. It all began with Andre Raes's knowledge and passion for herbs and their healing powers. After moving to Iceland a whole new world opened for him because of the extraordinary Icelandic flora. He experimented with Icelandic herbs and made oils and creams. Originally the idea wasn't to turn his hobby into a business.
At that time, in the year 1993, Asta worked at a kindergarten where there was a young boy suffering from severe eczema. Asta wanted to try one of Andre's herbal creams on the boy to see if it would help him and she got permission to do so from the boy's mother. After a couple of days the young boy's skin had almost returned to normal which came as a surprise to people involved. This unique cream was then and is still called "Wonder Cream", it seemed a suitable name.
It appeared that the young boy's grandfather, Boovar Jonsson, was a local pharmacist in Akureyri and he was as impressed as everyone else after he heard the story about his grandson. Boovar contacted Asta and offered facilities at his pharmacy so that Andre could continue experimenting and make products so more people with skin problems could be helped. A while later, in 1994, Boovar encouraged them to start a formal business and he helped them to get the ball rolling.
Today Purity Herbs specializes in the production of 100% natural cosmetics and produces over 50 different products that are suitable for all ages and skin types.