Icelandic moss is a lichen. It consist of algae and fungus growing together
in a mutually helpful relationship. It is shrub-like plant, with crinkled,
gray-green to dark brown forked branches. The lichen grows well in Iceland
because it is one of the least polluted countries in the world.
The useful components are Lichenin and isolechenin, galactomannans, glucans,
lichenolic acids and aliphatic lichen acid. Icelandic Moss is strongly
antibiotic, expectorant and anti-oxidant. It soothes irritated tissues,
especially mucous membranes and is often used in cough medications.
Some people apply Iceland moss directly to poorly healing wounds.
Purity Herbs is using Icelandic moss in so many skincare products,
as the moss has sanative, anti-inflammatory, anti-bacterial and
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Squalane is one of the most common lipids produced by the skin cells in our body.
It acts as a barrier on the skin surface providing a shield from environmental toxins and protects the skin from losing moisture. When we are young and healthy our skin produces sufficient levels of squalane but as we age the squalane levels drop and we have not enough to maintain healthy skin. This drop in squalene levels is thought to be one of the major contributors of aging skin. The skin becomes thinner and starts to lose its moisture.
Purity Herbs uses high quality vegetable squalane obtained from olives in all its skin care products. Olive squalane is odorless liquid oil that enhances skin absorption, aids to deliver nutrients deep into the skin and prevents moisture loss without leaving a greasy feel. It helps the skin to restore its youthful appearance by maintaining the skin flexibility and suppleness. It’s also an antioxidant-rich, age-fighting emollient, effective in treating the symptoms of eczema. Because it mimics our body’s own natural moisturizers, it can rapidly penetrate the skin and is absorbed quickly and completely without any lingering residue.
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